Building on the achievements of the projects of 1999
and 2000 the Center for the Study of Democracy in this project will
work toward achieving greater public awareness of corporate
governance principles through public education, advocacy and
dissemination which was one of the initial long-term goals of
CGI.The major objective of this project is to create a network of
advocates of corporate governance in the mass media, give publicity
to the efforts undertaken so far in the course of the reform and
create a wide constituency and public opinion in favor of the
corporate governance principles. The project envisage:to assess the
capacity of the Bulgarian mass media to advocate corporate
governance reform;to train a significant number of journalists to
cover developments in the course of corporate governance reform and
to disseminate the ideas and the know-how formulated in the course
of previous projects on corporate governance carried out in the
region; to provide these journalists with some of the tools which
will be necessary in order to convey their message to the
public.
The project will include training of journalists and
other activities for advocacy of corporate governance.There are 3
components:
1/ Assessing the capacity of the Bulgarian mass
media for advocating corporate governance reform: conducting a
survey of national and local mass media to assess the training
needs; analysis of the survey and formulation of the curriculum of
the seminars; preparation of teaching tools for the participants in
the seminars.
2/ Building capacity for media coverage of corporate
governance reform: a training seminar for journalists from national
and local print and electronic media;
3/ Facilitating the development of tools for
coverage of corporate governance reform: publication of a series of
articles on corporate governance written by participants in the
seminars; editing and publication of a glossary of corporate
governance terms;
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