OMNIBUS SURVEY

The omnibus is a quantitative survey which consists of questions related to different topics. Usually they are assigned from different clients and can refer to different problems such as marketing, politics, media, economics, etc. The rationale of omnibus research is:

• a.) all participants share the expenses for using demographic block of questions;
• b) every client can participate in the omnibus with several questions by paying only their price, not the whole survey.
  

The omnibus duration is about 3 weeks. The method of data gathering is standard face-to face interview, i.e. from the start of the fieldwork to data analysis of results. The sample size is N=1000 respondents, aged 15 and over, selected on a random basis from entire country.

VR proposes to its clients a monthly omnibus