QUALITATIVE MARKETING RESEARCH

VR conducts qualitative research with consumers and business professionals. The goal is to customize the research approach to the specifications and objectives of the project, and provide professional guidance and an objective point of view.

VR's experienced staff of moderators employ innovative techniques to elicit in-depth information by interviewing various types of respondents covering a wide range of topics. VR moderators have wide experience in all aspects of qualitative research including ideation, exploratory work, concept development, consumer labs, copy development, product and packaging evaluation and debriefing.

VR has its own in-house focus group facilities including possibilities for audio and video recording, simultaneous translation and direct video monitoring of group discussions. The discussions can be audio and video taped in the original language and translated.