THE AGENCY

Vitosha Research is specialized in market, social, political, advertising and media research. Since its first independent pre-election and post-election surveys in 1990, Vitosha Research has built up a reputation as one of the leading research agencies in Bulgaria, providing services in line with international standards.

The basic survey methods employed include face-to-face interviews, in-depth interviews, focus group discussions, product tests, observations, telephone interviews, desk research, etc. The services provided include:

• Client consultations (problem definition, strategy elaboration);
  Analytical design;
  Elaboration of research methodology;
  Preparation of questionnaires, focus group scenarios and in-debt interviews;
  Sampling methodology;
  Recruitment of participants and conducting focus groups;
  Data collection, data entry, data cleaning data processing;
  Statistical analysis;
  Presentation of results.
  

Currently Vitosha Research specializes in the following areas:

• Market research
  Social policy and social assessments
  Political and electoral behavior
  Hidden economy, corruption and crime
  Development of IT sector and communication technologies
  Media and audience research
  Advertising research.
  

Surveys are planned based on the specific needs of clients. Vitosha Research has established long-term partnerships with international, state and non-governmental institutions and organizations, national and foreign companies and media.Clients

See the full Vitosha Research company profile

The following links will take you to Vitosha Research activities in: